About Impawsible Pups
Trusted for dog grooming, training, daycare, and boarding in Richmond, VA. We provide personalized care designed to help your dog look, feel, and behave their best.
A Better Approach to Dog Grooming, Training & Care
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Our Care PhilosophyWe believe great pet care goes beyond basic services. By combining structure, patience, and individualized attention, we create an environment where dogs feel safe, confident, and set up for success both here and at home.
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Valerie Paul founded Impawsible Pups in 2009 with a vision to create more than just a place for pet care. She wanted to build an environment where dogs are truly understood.
What started as a passion has grown into a trusted destination for dog grooming, training, daycare, and boarding in Richmond, VA, serving dogs and their owners with a higher standard of care.
What makes us different is our approach.
We don’t believe in chaotic, one-size-fits-all environments. Instead, we focus on structure, communication, and understanding each dog’s behavior and needs.
Whether we’re helping a nervous dog feel comfortable during grooming, guiding behavior through training, or creating a calm, structured daycare experience, everything we do is designed to help your dog feel safe, confident, and cared for.
Because here, your dog isn’t just another appointment. They’re an individual, and we treat them that way.
Book Your Dog’s First Visit
A Higher Standard of Dog Grooming, Training & Care in Richmond, VA
At Impawsible Pups, we go beyond basic pet care. Our approach combines expert grooming, structured daycare, and results-driven training to create a better experience for both dogs and their owners.
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Experienced Professionals
Our team of groomers, trainers, and caregivers bring years of hands-on experience, allowing us to confidently care for dogs of all breeds, temperaments, and needs.
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Safe & Structured Environment
We focus on structure, supervision, and intentional group placement to create a calm, controlled environment where dogs feel safe and thrive.
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Personalized Attention
Every dog is different. We take the time to understand your dog’s personality, behavior, and needs to provide a tailored experience every visit.
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Enrichment-Focused Care
From structured daycare to training-based interaction, we keep dogs mentally and physically engaged – not just supervised.
Meet Our Professionals
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ValerieMaster Trainer & Owner
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BrittneyMaster Trainer
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AliyaKennel Manager
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MikiProfessional Groomer
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CodyMascot
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ValerieMaster Trainer & Owner
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BrittneyMaster Trainer
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AliyaKennel Manager
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MikiProfessional Groomer
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CodyMascot
Master Trainer & Owner
Valerie Paul grew up with two loves: music and dogs. She attended college at College of Saint Benedict / Saint John’s University in Minnesota where graduated with a degree in Music Studies. After college, Valerie decided to pursue a different path, and that led her to Tarheel Canine / North State Canine Academy in Sanford, NC where she received her Master Trainer Certification. While in Sanford, Valerie worked with a variety of dogs including police and protection dogs.
Upon returning to her hometown of Richmond, VA, Valerie decided to open Impawsible Pups. Since then, she has enjoyed her time getting to know other dog owners in the Richmond community. She has spent time helping owners to bond with their dogs, and she has done countless work to help re-home dogs with Henrico Humane Society, Beagles & Bentleys, and Fetch a Cure. Valerie loves what she does, and her favorite dogs are those that pose new and exciting challenges.
In her spare time, you can find Valerie out for a run (with her dog), biking around the city (with her dog and daughter) or relaxing with a good book (…with her dog and daughter). She looks forward to meeting you and your dog soon!
Master Trainer
Brittney started at Impawsible Pups as a kennel tech, but with her hard work and great attitude she was quickly promoted. In the fall of 2013, Brittney began apprenticing under Valerie and in 2014 she attended Tarheel Canine to receive her certification as a Master Trainer and since then has continued her education to better understand her passion for teaching and working with all varieties of dogs. Brittney holds a special place in her heart for helping dogs and dedicates herself to continuously expanding her knowledge. In her spare time, Brittney enjoys spending time with her daughter, Ava as well as training with her personal dogs, Veda, Baker, and Kitana. She is currently training her youngest dog, Kitana in the competitive sport of PSA, where she spends countless hours practicing and training with some of the best dog trainers on the East Coast. She is able to take all that she learns from sport obedience and integrate it into ways to help teach your dog how to be their best self. Outside of dog training she also loves riding and working with her two horses and their individual personalities which have inadvertently been a huge attribute in understanding how dogs learn.
Kennel Manager
Aliya started as a kennel tech in 2021 during the end of COVID. Shortly after starting, she discovered she was going to become a first time mom! Aliya worked hard and pushed through the entirety of her pregnancy at Impawsible Pups. After maternity leave, she decided it was time to mature and move to bigger and better things. First she was promoted to shift lead, and not long after she took on the role of Kennel Manager in October 2022. During Aliya’s free time, she enjoys being a proud momma, boxing, and being a clean-a-holic.
Professional Groomer
Miki quickly discovered her passion for working with dogs after her first job as a dog bather at the age of 16. She began working at Impawsible Pups in the summer of 2020 as a kennel tech. After a year of monitoring the dogs on the daycare and boarding side, she transitioned over as a dog bather. Miki has graduated from the Paragon School of Pet Grooming and is a certified dog bather, dog groomer, and pet stylist. Miki has since mastered proper handling and a fear-free grooming technique that allows her to groom puppies, senior dogs, reactive dogs, and everything in between. Miki is a big cat person and has many feline roommates, but has recently adopted a canine companion, Kai. In her free time, you’ll find Miki at the YMCA or TNRing neighborhood cats.
Mascot
Recognized as the mascot of Impawsible Pups, Cody worked hard to earn his respected position. Cody attended training school with his mom, Valerie, and had his big break when he debuted as Sandy in Theatre IV’s production of Annie. He earned his treats and praise by sitting and walking nice on a leash, but his favorite things to do were to go swimming in the James River with his pal Lollie and to snuggle with his mom and dad. Sadly, Cody passed away in March 2021, but his legacy will continue to live on in Impawsible Pups. He will always be remembered as the one who taught his parents how to speak dog!
A Family-Owned Business Built on Care and Expertise
Impawsible Pups is a family-owned and operated business, and that foundation shapes everything we do. On any given day, you may find one or all of our children here! Pictured are: Anna (Valerie), Ava (Brittney), and Draven (Aliya)
We understand the trust it takes to leave your dog in someone else’s care, which is why we’ve built our approach around consistency, communication, and attention to detail.
But beyond being a family business, we are a team of experienced professionals specializing in dog grooming, training, daycare, and boarding in Richmond, Virginia.
That combination of personal care and professional expertise allows us to create an environment where dogs feel safe, understood, and supported whether they’re here for a quick groom or a full training program.
What Richmond Dog Owners Are Saying
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Schedule Your Dog’s First Visit Today
Whether your dog needs grooming, training, daycare, or boarding, our team is here to provide a safe, structured, and caring experience from day one.
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